How Does Search Engine Marketing Work?

Since smartphones are now the norm, nearly every consumer does research online to aid in purchasing decisions. Consumers research goods and services all day. This is why search engine marketing (SEM) has become such a vital part of planning a successful business. Online marketing is for both brick and mortar and online based businesses.

There are two basic types of search engine marketing: organic search engine marketing and paid search engine marketing. Both can be important to businesses. A mix of the two types is usually best for attracting web traffic. The main goal is to have your website appear as close to the beginning of the search results as possible. Customers are often short of time and, frankly, attention span, so the longer it takes them to find your website the less likely your business is to see a sale.

Paid search engine marketing can be helpful for many businesses. It can be especially helpful for businesses just starting up who have not yet developed a following or have a lot of competition. Pay Per Click (PPC) is the most prevalent form of paid search engine marketing. As the name suggests, businesses pay for each click on the ad rather than a flat fee. This is a way to pay for only what the business uses. These types of ads are often displayed on the top of Google search results. They will contain “ad” in the search results but will be near the top. The goal is to be at least on the first page of search results as buyers will often not go past the first page of results. Social media also sells this type of ad where the business pays per each customer reached, not just a flat fee for running the ad. It’s comforting to see that your ad is being perceived by potential customers as opposed to just running an ad in the newspaper classified ads.

Organic search engine marketing is, again, as it sounds marketing that gets clicks organically. This method is not effective without proper research. Businesses need to determine what keywords their customers type into the search bar. This is accomplished through search engine optimization(SEO). The key words found during the research process need to be planted on the company’s website so that they come up when that search is run. It’s not a matter of just planting a word anywhere on the website; it’s much more artful than that.

Keywords are often planted on websites through easy-to-read content that makes sense for the company. This would be in the form of short articles or blog entries. Another key to search engine optimization is making your website search engine friendly. You want to have links to other relevant sites as well as information that will help your customers in their mission without driving business away.

Other forms of SEO can include posts to social media, short videos, testimonials/reviews from satisfied customers and having your products used on other websites. Many businesses have a social media account now where they make posts relevant to their field on a regular basis. This is an increasingly popular way to get customer’s attention.

You Can Enhance Your Design Creativity By Visiting Art Galleries

When we look at art, for example, paintings, a part of our brain responds.

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The result is that the experience changes and refreshes us. The aftermath is that we become open to learning, increase our creativity and our brains are less fatigued.

Our brains are prepared to enjoy art.

For the longest time that we’ve been aware of the written word, human beings have made and looked at images sketched on walls in the hopes of coming up with issues- stories, remembrance and awe.

Beasts were drawn forty thousand years ago in the hope that they’d become more familiar, or perhaps these were the images of the ancient Shamans work, trying to explain the reason for some spiritual vision that was mysterious.

We don’t know exactly why we started creating art, but we continue using our creativity to make and look at visual art until today. We can only theorize what made us start making art, but modern research has helped us to understand what goes on in our brains when we view art galleries now.

The Journey Brain And Cognition, in June, published a study that examined research, which has been done by neuroscientists while looking and scanning the brains of individuals who have been viewing paintings from Art Galleries in Vancouver. In some instances, these people were asked to rate the work they studied, and in other cases, they just looked.

The brain parts associated with object recognition and visual understanding were triggered by viewing paintings, which may be expected, but looking at artwork was found to be connected with activity related to inner thoughts, learning and emotions.

Additional research tells us more information on how art galleries can alter the way we see the world.

Students were found to be socially tolerant and showed stronger and critical thinking skills after visiting an art gallery. The bulk of this research involves young adults and children, but the benefits were the same, while other research shows that (broader) arts programs may help senior adults to keep off cognitive decline and keep them healthy, though more studies are needed in this area.

The University Of Queensland, Australia, in a study, found that visiting art galleries can restore the ability to concentrate or focus and reduce mental fatigue in the same way that the outdoors can do-although the research area wasn’t done in art galleries only, meaning that this research doesn’t need an art gallery particularly.


In general, visiting an art gallery is a creativity seeking adventure, which means that it makes or triggers your brain to be open to new ideas. It not only gives people cognitive benefits that are sustainable, but it’s also connected to -openness to experience, which is one of the Big 5 personality traits, it’s the trait that associated with creativity.

Exposing ourselves to artwork, for example in art galleries, is something that has been an integral part, for thousands of years, part of the human experience, the reason being its effects on us. It means that one of the best ways to reduce mental fatigue, improve our cognitive abilities and enhance our creativity is by visiting art galleries.